CHAPTER 3
Business Modeling
Success by design is repeatable andscalable. Success by luck isn’t.
Years back a friend finally decided to leave his corporate path and venture out as an entrepreneur. He hungered for the potential freedom, lifestyle, riches, and flexibility of calling his own shots. However, finding investors and funding is a great hurdle to starting a new business, especially one that is “capital intensive”—like the retail sandwich shop franchise he chose.
Fortunately, his background in finance and several corporate disciplines earned the respect of numerous high net worth friends. Plus, he had “done his homework” vetting dozens of franchisee models. He spent months crafting and polishing his pro forma financial statements and ...
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