CHAPTER 7
Power Messaging Tools
What we’ve got here is failure to communicate.—The Captain, Cool Hand Luke
Right before going on stage to give a speech in Miami, Florida, I was outside the ballroom in the hallway discussing an overview of my presentation with several executives. “My message is no cost explosive and profitable growth—to create business wealth,” I told them.
Overhearing me, the CEO entrepreneur of a logistics company broke into our small conversation circle. “Of all the topics you’re going to present, what’s the quickest and smartest way to grow faster—and not spend any money?”
“Easy,” I told him. “Messaging. Make sure everything you say and everything you show differentiates and motivates your perfect prospect to take the ...
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