CHAPTER 8
Tiered Pricing Strategies
Ninety-five percent of entrepreneurs pricetheir products and services too low or toohigh; the other 5 percent don’t care.
Near the end of the second day of a three-day executive retreat, I couldn’t help but stare out the massive conference windows. The leadership team of entrepreneurs were still on break, so there were a few minutes to enjoy the breathtaking golf course scenery. A foursome was playing their second shots on the dogleg uphill par four. Our agenda was to play golf after this session, so I felt pressured to solve their issues and complete the day.
With less than an hour to go, I reviewed the self-sticking flipchart pages of business issues the teams had identified. Working down one large page ...
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