Introduction

A Smarter and Faster Path to Entrepreneurial Success

Kicking off a speech to several hundred entrepreneurs at a global summit in Montreal, Canada, I asked the exuberant attendees these questions:

“How many of you run companies that offer great products and services and deliver exceptional value to your customers and clients?” All hands shot up. “Perfect.” Money—more sales, revenue, and profits—and especially creating company wealth or your personal fortune, must never be your sole focus, but the by-product of the value you and your company bring to your clients and the marketplace.

To achieve business growth, who has done or is doing the following:

   Spend more money on marketing: advertising, SEO, social media, or digital marketing ...

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