1  Cosplay and Entrepreneurship

Dave Tomczyk and Isabella Murphy

DOI: 10.4324/9781003271109-3

What Is Entrepreneurial Thinking?

Entrepreneurial thinking is a broad topic. Many people, when hearing the phrase, fixate on the entrepreneurial part, assuming that it means thinking about how to start a business. However, entrepreneurial thinking can be applied to entrepreneurship, starting a business, and intrapreneurship, working within an existing organization to grow or change it. Yet even these definitions are proscriptive. That is, they are inclusive of applying entrepreneurial concepts, thought patterns, and mental constructs to any number of activities, not just those pertaining to a business. Just as math isn’t relegated to only academic ...

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