9 Marketing, Personal Branding, and Positioning Cosplay on Steroids!
Cosplay conventions, like their traditional counterparts, are packed with presentations, panel discussions, and products. Cosplay events, however, are distinctive because of their unique focus on people. Clad in extravagant, professionally made costumes, attendees participate as a myriad of flamboyant characters. Newcomers often experience sensory overload, and novice cosplayers quickly learn it’s hard to get noticed in a sea of superheroes, sexy booth babes, and wookiees! With the global market for cosplay costumes expected to generate $US23 billion by 2030, many fans hope to transform their passion for cosplay into either a ...
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