May 2020
Beginner
416 pages
9h 6m
English
book
Entrepreneurial Finance, Fourth Edition: Finance and Business Strategies for the Serious Entrepreneur, 4th Edition
by Steven Rogers
Content preview from Entrepreneurial Finance, Fourth Edition: Finance and Business Strategies for the Serious Entrepreneur, 4th Edition
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4
Financial Statement Analysis
Introduction
Sadly, it is common to hear entrepreneurs say, “I do not know anything about finance, because I was never good with numbers. Therefore, I focus on my product and let someone else worry about the numbers.” Someone with such an attitude can never achieve successful high-growth entrepreneurship. Financial statement analysis is not brain surgery! Everyone can understand it. In fact, no matter how distasteful or uncomfortable it might be to the high-growth entrepreneur, he must learn and use financial statement analysis. For some entrepreneurs, finance is like medicine. No one likes it because it usually tastes awful, but everyone knows that it is good for you. For other entrepreneurs, finance is like spinach ...
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