1. Klancy Miller, “Overlooked No More: Georgia Gilmore Who Fed and Funded the Montgomery Bus Boycott,” New York Times, July 31, 2019.

Chapter 2

1. Marsha Kelly, “New Business Failure Percentage Rates—SBA Statistics,” Medium, February 24, 2018.

2. Black Enterprise, December 1997.

3. “Failure Rate of New Products Is 65%,” International Manufacturing Review, July 1, 1999.

4. Kevin J. Clancey and Peter C. Krieg, “Surviving Innovation,” Marketing Management, March/April 2003.

5. Hisrish and Brush survey, 1988.

6. Dun & Bradstreet, Crain’s Small Business, February 1997.

7. Darren Dahl, “Top Companies Started During a Recession,” HuffPost, August 11, 2011.

8. Del Jones, “Optimism About Economy Astounds Experts,” USA Today, March 24, 1998. ...

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