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Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, 3rd Edition by Roza Makonnen, Steven Rogers

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3

Financial Statement Analysis

INTRODUCTION

Sadly, it is common to hear entrepreneurs say, “I do not know anything about finance, because I was never good with numbers. Therefore, I focus on my product and let someone else worry about the numbers.” Someone with such an attitude can never achieve successful high-growth entrepreneurship. Financial statement analysis is not brain surgery! Everyone can understand it. In fact, no matter how distasteful or uncomfortable it might be to the high-growth entrepreneur, he must learn and use financial statement analysis. Finance is like medicine. No one likes it because it usually tastes awful, but everyone knows that it is good for you.

PROACTIVE ANALYSIS

Entrepreneurs must engage in proactive analysis ...

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