Skip to Content
Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, 3rd Edition
book

Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, 3rd Edition

by Steven Rogers, Roza Makonnen
April 2014
Beginner
416 pages
8h 39m
English
McGraw-Hill
Content preview from Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, 3rd Edition

3

Financial Statement Analysis

INTRODUCTION

Sadly, it is common to hear entrepreneurs say, “I do not know anything about finance, because I was never good with numbers. Therefore, I focus on my product and let someone else worry about the numbers.” Someone with such an attitude can never achieve successful high-growth entrepreneurship. Financial statement analysis is not brain surgery! Everyone can understand it. In fact, no matter how distasteful or uncomfortable it might be to the high-growth entrepreneur, he must learn and use financial statement analysis. Finance is like medicine. No one likes it because it usually tastes awful, but everyone knows that it is good for you.

PROACTIVE ANALYSIS

Entrepreneurs must engage in proactive analysis ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Entrepreneurial Finance, Fourth Edition: Finance and Business Strategies for the Serious Entrepreneur, 4th Edition

Entrepreneurial Finance, Fourth Edition: Finance and Business Strategies for the Serious Entrepreneur, 4th Edition

Steven Rogers
Principles of Managerial Finance, 15th Edition

Principles of Managerial Finance, 15th Edition

Scott B. Smart, Chad J. Zutter, Lawrence J. Gitman
The Finance Book

The Finance Book

Stuart Warner, Si Hussain

Publisher Resources

ISBN: 9780071825399