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Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, 3rd Edition
book

Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, 3rd Edition

by Steven Rogers, Roza Makonnen
April 2014
Beginner content levelBeginner
416 pages
8h 39m
English
McGraw-Hill
Content preview from Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, 3rd Edition

12

Crowdfunding

INTRODUCTION

One recent development that demands the attention of all entrepreneurs is the emergence of crowdfunding and crowdfund investing. A crowd is defined by the Macmillan Dictionary as “a large number of people in the same place.” A crowd can, but does not necessarily, have a common purpose. Using the more sophisticated digital services available today that were not as easily accessible in the past, entrepreneurs can take advantage of the potential energy and resources of crowds.

For example, less than 24 hours after David Henneberry’s boat had been ruined in Watertown, Massachusetts, a total stranger from Texas named Craig Dunlap started a campaign on Crowdtilt.com titled: “Let’s Fix David Henneberry’s Boat (That Got Ruined ...

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Publisher Resources

ISBN: 9780071825399