Filling the Void in Entrepreneurial Discourse
If you want to be an entrepreneur, the first requirement is to know how to sell.
—Mayra Ortega, Lucas 5, Mexico City
Selling, or the art and science of convincing a party to accept an idea or agree to an exchange, is one of the world’s oldest professions and a vital component of any business venture. That said, the concept of selling continues to be plagued by negative stereotypes that often lead to ambivalence about or even avoidance of selling. To see evidence of this, one must look no further than the discourse and literature around entrepreneurship. Very limited space is devoted to the subject, despite the fact that the world of exchange would be inconceivable without selling. Perhaps ...
Get Entrepreneurial Selling now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
