O'Reilly logo

Entrepreneurial Selling by Martha Rivera-Pesquera, Vincent Onyemah

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 1

Filling the Void in Entrepreneurial Discourse

If you want to be an entrepreneur, the first requirement is to know how to sell.

—Mayra Ortega, Lucas 5, Mexico City

Selling, or the art and science of convincing a party to accept an idea or agree to an exchange, is one of the world’s oldest professions and a vital component of any business venture. That said, the concept of selling continues to be plagued by negative stereotypes that often lead to ambivalence about or even avoidance of selling. To see evidence of this, one must look no further than the discourse and literature around entrepreneurship. Very limited space is devoted to the subject, despite the fact that the world of exchange would be inconceivable without selling. Perhaps ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required