O'Reilly logo

Entrepreneurial Selling by Martha Rivera-Pesquera, Vincent Onyemah

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 2

Why Selling Is Vital to Entrepreneurship

I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.

—Estee Lauder

There is a famous saying in the world of business: “Nothing happens until somebody sells something.” This oft-cited quote has been attributed to many thought leaders—Peter Drucker and Thomas J. Watson among them—but no matter who said it originally, its truth cannot be disputed. You don’t really have a company until you start selling.

Every entrepreneurial endeavor is about acquiring and using resources profitably. In this endeavor, the ability to sell is sine qua non, or “something that is absolutely needed.” Since selling is so fundamental, it should be treated as a ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required