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CHAPTER 12

Live the Life You Want

All entrepreneurs want to make money with the business they’ve created. But for many, the dollars are secondary. The real goal is freedom—the independence to live your life as you’d like, doing work you’re passionate about and allocating your time to the things that matter most to you. But after years of growing a business to the point where you’re in demand, you can find it hard to suddenly shift your priorities from gaining revenue and accepting every engagement to learning how to say no, so you can focus on aspects of the work you really love.

Michael Bungay Stanier faced just that conundrum. He’s the Toronto-based ...

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