Entrepreneurship, 3rd Edition

CONTENTS

Preface

  1 The Power of Entrepreneurship

Entrepreneurship and Small Business in the United States

Entrepreneurial Revolution

Web: Three Revolutions Converge

Entrepreneurship Revolution Strikes Gold

Creative Destruction

Causes of the Entrepreneurial Revolution

Changes in the Entrepreneurial Framework Conditions

Churning and Economic Growth

Global Entrepreneurship Monitor

Principal Findings from GEM

Activity

Necessity- and Opportunity-Driven Entrepreneurs

Age Distribution

Gender Differences

Growth Expectations and Job Creation

21st-Century Economies: Anglo-Saxon or Social Models?

Conclusion

■ Your Opportunity Journal

■ Web Exercise

■ Notes

CASE: ALISON BARNARD

  2 The Entrepreneurial Process

Critical Factors for Starting a New Enterprise

Personal Attributes

Environmental Factors

Other Sociological Factors

Evaluating Opportunities for New Businesses

The Opportunity

The Customer

The Timing

The Entrepreneur and the Management Team

Resources

Determining Resource Needs and Acquiring Resources

Startup Capital

Profit Potential

Ingredients for a Successful New Business

■ Conclusion

■ Your Opportunity Journal

■ Notes

CASE: VERA BRADLEY

  3 Opportunity Recognition, Shaping, and Reshaping

From Glimmer to Action: How Do I Come Up with a Good Idea?

Finding Your Passion

Idea Multiplication ...