Entrepreneurship: Creating and Leading an Entrepreneurial Organization

Entrepreneurship: Creating and Leading an Entrepreneurial Organization

by Arya Kumar
Released April 2012
Publisher(s): Pearson India
ISBN: 9788131775806

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Book description

A new venture or business always stands on the precarious ground of unpredictable challenges wherein it is constantly subjected to pressures from competition and the ever changing dynamics of the market. In this scenario, a venture can only be successful, if it is guided by an entrepreneur who measures situations insightfully and calculates the risks before taking a plunge. This book is about creating, managing, and leading an entrepreneurial organization. The contents would help in inculcating an entrepreneurial mindset, developing entrepreneurial skills, and equipping the reader with the basic knowledge and skills for launching and managing the growth of a venture.

Table of contents

  1. Cover
  2. Title Page
  3. Contents
  4. About the Author
  5. Dedication
  6. Preface
  7. 1. Fundamentals of Entrepreneurship
    1. Learning Objectives
      1. 1.1 - Introduction
      2. 1.2 - Key to Development
      3. 1.3 - Evolving Concept of Entrepreneurship
      4. 1.4 - What is Entrepreneurship?
      5. 1.5 - Resource Organization and Value Creation
      6. 1.6 - Entrepreneurial Traits
      7. 1.7 - Difference between Inventors and Entrepreneurs
      8. 1.8 - Inspiration from Role Models and Social Support
      9. 1.9 - Business Model
      10. 1.10 - Entrepreneurship—Mindset
      11. 1.11 - Big Companies Vs Start-ups
      12. 1.12 - Misconceptions and Myths about Entrepreneurship
    2. Key Concepts
    3. References
    4. Conceptual Questions
    5. Critical Thinking Questions
    6. Case 1.1: How I Made my First Million
    7. Case 1.2: From Candle Seller to CEO
  8. 2. Entrepreneurship Development in Emerging Markets
    1. Learning Objectives
      1. 2.1 - Types of Start-ups
      2. 2.2 - Intrapreneurship
      3. 2.3 - Why does One Become an Entrepreneur?
      4. 2.4 - Entrepreneurship as a Career Option
      5. 2.5 - Why Youth is Suited for Entrepreneurship
      6. 2.6 - Female Entrepreneurship
      7. 2.7 - Small and Medium Business Enterprises
      8. 2.8 - International Entrepreneurship
      9. 2.9 - Entrepreneurship Development—Role of Educational Institutions
      10. 2.10 - Mistakes Start-ups Make
      11. 2.11 - Managing Start-ups during Downturn
      12. 2.12 - Entrepreneurship—Emerging Trends in the Global Knowledge Economy
    2. Key Concepts
    3. References
    4. Conceptual Questions
    5. Critical Thinking Questions
    6. Case 2.1: Pets.com
  9. 3. Entrepreneurial Leadership
    1. Learning Objectives
      1. 3.1 - Leader Vs Manager
      2. 3.2 - Why do Ventures Require Dynamic Leaders?
      3. 3.3 - Principle-centred Leaders
      4. 3.4 - Entrepreneurial Leadership
      5. 3.5 - Components of Entrepreneurial Leadership
    2. Key Concepts
    3. References
    4. Conceptual Questions
    5. Critical Thinking Questions
    6. Case 3.1: Link_A_Media Devices
    7. Case 3.2: XYZ Transport
    8. Case 3.3: Entrepreneurial Profiles
  10. 4. Creativity and Business Ideas
    1. Learning Objectives
      1. 4.1 - Introduction
      2. 4.2 - Creativity and Entrepreneurship
      3. 4.3 - Characteristics of Creative People
      4. 4.4 - Blocks to Creativity
      5. 4.5 - Creativity at Work—A must for Survival
      6. 4.6 - Sources of New Ideas
      7. 4.7 - Techniques for Generating Ideas
      8. 4.8 - A Good Idea is not Enough
    2. Key Concepts
    3. References
    4. Conceptual Questions
    5. Critical Thinking Questions
    6. Case 4.1: Creativity in Start-ups
    7. Case 4.2: Innovation: Creating and Defending New Sources of Value
  11. 5. Idea to Opportunity
    1. Learning Objectives
      1. 5.1 - Introduction
      2. 5.2 - Opportunity—Definition
      3. 5.3 - Opportunity Recognition
      4. 5.4 - Opportunity Process
      5. 5.5 - Sources of Opportunity
      6. 5.6 - Indian Economy—Opportunities
      7. 5.7 - Steps Involved in Assessing Business Potential of an Idea
      8. 5.8 - Steps Involved in Tapping Opportunity
    2. Key Concepts
    3. References
    4. Conceptual Questions
    5. Critical Thinking Questions
    6. Case 5.1: Reusable Diaper
    7. Case 5.2: Opportunity—Earthmoving Industry
  12. 6. Legal Aspects of Business
    1. Learning Objectives
      1. 6.1 - Introduction
      2. 6.2 - Formation of a Business Entity
      3. 6.3 - Taxation Matters for Different Forms of Ventures
      4. 6.4 - Meaning of Holding Company
      5. 6.5 - Deemed Public Limited Company
      6. 6.6 - Requirements for Incorporation of a Private/Public Limited Company
      7. 6.7 - Board of Directors—Roles and Responsibilities
      8. 6.8 - Procedure for Setting up a Business in India
      9. 6.9 - Legal Acts Governing Businesses in India
      10. 6.10 - Winding up a Registered Company
      11. 6.11 - Need for and Selection of a Lawyer
    2. Key Concepts
    3. References
    4. Conceptual Questions
    5. Critical Thinking Questions
    6. Case 6.1: Google
  13. 7. Entrepreneurship and Intellectual Property Rights
    1. Learning Objectives
      1. 7.1 - Introduction
      2. 7.2 - University Research Leading to Entrepreneurship
      3. 7.3 - IPRs and their Importance
      4. 7.4 - Importance of IP for Start-ups
      5. 7.5 - What are IP Rights?
      6. 7.6 - What is a Patent?
      7. 7.7 - International Patents
      8. 7.8 - Trademarks
      9. 7.9 - Copyright
      10. 7.10 - Geographical Indicators and Biological Diversity
      11. 7.11 - Industrial Design
      12. 7.12 - Layout Design of Integrated Circuits
      13. 7.13 - Plant Varieties
    2. Key Concepts
    3. References
    4. Conceptual Questions
    5. Critical Thinking Questions
    6. Case 7.1: Tata Motors—Nano
    7. Case 7.2: Informatica
    8. Case 7.3: Ranbaxy Laboratories Ltd—A Case Study
  14. 8. Business Plan
    1. Learning Objectives
      1. 8.1 - Introduction
      2. 8.2 - Entrepreneurial Opportunities and Business Plan
      3. 8.3 - What is a Business Plan?
      4. 8.4 - When and for whom is a Business Plan Necessary?
      5. 8.5 - Business Plan Drivers
      6. 8.6 - Things to Remember while Preparing a Business Plan
      7. 8.7 - Business Failures
      8. 8.8 - Perspectives to be Considered in Business Plan Preparation
      9. 8.9 - Who should Prepare a Plan?
      10. 8.10 - Basics of a Business Plan
      11. 8.11 - What is Most Important in a Plan?
      12. 8.12 - Pitching a Business Plan
      13. 8.13 - Reasons for Failure of Business Plans
    2. Key Concepts
    3. References
    4. Conceptual Questions
    5. Critical Thinking Questions
    6. Case 8.1: Executive Summary—YuMe Networks
    7. Case 8.2: Executive Summaries for Evaluation
  15. 9. Marketing Plan
    1. Learning Objectives
      1. 9.1 - Introduction
      2. 9.2 - Undertaking Marketing Research
      3. 9.3 - Benefits of Undertaking Marketing Research
      4. 9.4 - Factors Affecting the Decision to Undertake Marketing Research
      5. 9.5 - Scope and Steps Involved in Marketing Research
      6. 9.6 - Categories and Types of Market Research
      7. 9.7 - Marketing Research on the Internet
      8. 9.8 - Industry Analysis
      9. 9.9 - Competitor Analysis
      10. 9.10 - Define Target Market
      11. 9.11 - Market Segmentation
      12. 9.12 - Market Positioning
      13. 9.13 - Building a Marketing Plan
      14. 9.14 - Marketing Mix
      15. 9.15 - Critical Factors for Devising a Market Strategy
      16. 9.16 - Wilson Harrell's ‘Marketing for the Amateur’
    2. Key Concepts
    3. References
    4. Conceptual Questions
    5. Critical Thinking Questions
    6. Case 9.1: Housekeeping Business—Pricing Decision
    7. Case 9.2: Food Industry in India
    8. Case 9.3: Mahindra & Mahindra
  16. 10. Operation and Production Plan
    1. Learning Objectives
      1. 10.1 - Introduction
      2. 10.2 - Types of Production Systems
      3. 10.3 - Product Design and Analysis
      4. 10.4 - New Product Development
      5. 10.5 - Location and Layout Decisions
      6. 10.6 - Project Layout
      7. 10.7 - Plant and Technology Choices
      8. 10.8 - Product Specifications and Customer Needs
      9. 10.9 - Production, Planning and Control
      10. 10.10 - Commercializing Technologies
    2. Key Concepts
    3. References
    4. Conceptual Questions
    5. Critical Thinking Questions
    6. Case 10.1: Shoemoney
    7. Case 10.2: Ukiah Software, Inc.
  17. 11. Venture Team and Organizational Plan
    1. Learning Objectives
      1. 11.1 - Introduction
      2. 11.2 - Venture Success—Importance of a Team
      3. 11.3 - Team Building for Venture—Vital Precautions
      4. 11.4 - Building an Effective Venture Team
      5. 11.5 - Venture Team Development
      6. 11.6 - People Management—Key to Venture Success
      7. 11.7 - Organizational Structure and Systems
      8. 11.8 - Designing an Effective Organizational Structure
    2. Key Concepts
    3. References
    4. Conceptual Questions
    5. Critical Thinking Questions
    6. Case 11.1: Subhiksha
    7. Case 11.2: Mphasis
    8. Case 11.3: Tronix
  18. 12. Insight from Financial Statements
    1. Learning Objectives
      1. 12.1 - Introduction
      2. 12.2 - Issues to be Sorted in Advance
      3. 12.3 - Meaning and Objectives of Financial Statement
      4. 12.4 - Assumptions Underlying Preparation of Financial Statements
      5. 12.5 - Balance Sheet—Concepts and Understanding
      6. 12.6 - Profit and Loss Account/Income Statement
      7. 12.7 - Fund Flow and Cash Flow Statements
      8. 12.8 - Inventory Management
      9. 12.9 - Break-even Analysis
      10. 12.10 - Ratio Analysis—Tool for Analysis
      11. 12.11 - Valuation Ratios and Valuation Approaches
    2. Key Concepts
    3. References
    4. Conceptual Questions
    5. Critical Thinking Questions
    6. Case 12.1: Infosys Technologies Ltd
    7. Case 12.2: Jindal Strips Ltd (JSL)
  19. 13. Financing Venture
    1. Learning Objectives
      1. 13.1 - Introduction
      2. 13.2 - Why does One Need Money?
      3. 13.3 - Different Stages of Financing
      4. 13.4 - Sources of Finance
      5. 13.5 - Seed Funding
      6. 13.6 - Venture Capital Funding
      7. 13.7 - Funding from Banks
      8. 13.8 - Lease Financing
      9. 13.9 - Funding Opportunities for Start-ups in India
    2. Key Concepts
    3. References
    4. Conceptual Questions
    5. Critical Thinking Questions
    6. Case 13.1: Go Gold: How and where to Approach for Finance?
    7. Case 13.2: Deals in Indian Environment
    8. Case 13.3: Phyzok
  20. 14. Launching a Venture
    1. Learning Objectives
      1. 14.1 - Introduction
      2. 14.2 - Steps Involved in Launching a Business
      3. 14.3 - Incorporation and Issuance of Stocks
      4. 14.4 - Execute a Stockholders’ Agreement
      5. 14.5 - Raise Different Resources Including Finance on Time
      6. 14.6 - Leverage of Intellectual Property
      7. 14.7 - Build a Winning Team
      8. 14.8 - Motivating and Inspiring the Team
      9. 14.9 - Understand Clearly the Technology Trends
      10. 14.10 - Prepare Pilot Testing
      11. 14.11 - Manage Sales by a Clear Understanding—Market, Marketing Strategies and Positioning
      12. 14.12 - Record Keeping of Expenses
      13. 14.13 - To-do Checklist—Daily, Weekly and Monthly
      14. 14.14 - Managing Cash
      15. 14.15 - Due Diligence
      16. 14.16 - Scheduling—Implementation Plan
    2. Key Concepts
    3. References
    4. Conceptual Questions
    5. Critical Thinking Questions
    6. Case 14.1: Day Care Business
    7. Case 14.2: Human Resource Consulting Firm
    8. Case 14.3: Kozmo.com
  21. 15. Managing Growth
    1. Learning Objectives
      1. 15.1 - Introduction
      2. 15.2 - Growth Sources
      3. 15.3 - Venture Development Stages
      4. 15.4 - How Fast can a Venture Grow?
      5. 15.5 - Management—Key Factors for Growth
      6. 15.6 - Managerial Issues—Growth of a Venture
      7. 15.7 - Why Entrepreneurs do not Scale up
      8. 15.8 - Tips for Growth of a Venture
      9. 15.9 - Growth Strategies for Ventures
    2. Key Concepts
    3. References
    4. Conceptual Questions
    5. Critical Thinking Questions
    6. Case 15.1: Pilani Soft Labs Pvt. Ltd (redBus)
    7. Case 15.2: Essel Shyam Communication Ltd (ESCL)
  22. 16. Start-up to Going Public
    1. Learning Objectives
      1. 16.1 - Introduction
      2. 16.2 - What is an IPO?
      3. 16.3 - When to Go for an IPO?
      4. 16.4 - Steps Involved in Issuing an IPO
      5. 16.5 - Selection of Intermediaries to the IPO
      6. 16.6 - Rating of IPOs
      7. 16.7 - Marketing Strategies for IPO
      8. 16.8 - Misconceptions about IPOs
    2. Key Concepts
    3. Conceptual Questions
    4. Critical Thinking Questions
    5. Case 16.1: Orbit Corporation Ltd (OCL)
    6. Case 16.2: Eclerx Services Ltd
  23. 17. Revival, Exit and End to a Venture
    1. Learning Objectives
      1. 17.1 - Introduction
      2. 17.2 - Broad Categories into which Ventures can be Classified
      3. 17.3 - Key Strategies for Turning around a Company
      4. 17.4 - Liquidation
      5. 17.5 - Exit Strategy for Entrepreneurs
    2. Key Concepts
    3. References
    4. Conceptual Questions
    5. Critical Thinking Questions
    6. Case 17.1: Prakash Industries Limited
    7. Case 17.2: MakeMyTrip
  24. Notes
    1. Chapter 1
    2. Chapter 2
    3. Chapter 3
    4. Chapter 4
    5. Chapter 5
    6. Chapter 6
    7. Chapter 7
    8. Chapter 8
    9. Chapter 9
    10. Chapter 10
    11. Chapter 11
    12. Chapter 12
    13. Chapter 13
    14. Chapter 14
    15. Chapter 15
    16. Chapter 16
    17. Chapter 17
  25. Acknowledgements
  26. Copyright

Product information

  • Title: Entrepreneurship: Creating and Leading an Entrepreneurial Organization
  • Author(s): Arya Kumar
  • Release date: April 2012
  • Publisher(s): Pearson India
  • ISBN: 9788131775806