8
Business Plan
LEARNING OBJECTIVES
To understand the need and importance of a business plan for the success of a venture.
To learn about the challenges that start-ups face.
To know about the characteristics of high-growth-potential ventures.
To define business plan, its ingredients and different perspectives that it should have.
To understand business plan drivers.
To learn about the basics of a business plan, what needs to be emphasized under different sections and the key aspects to be taken care of while writing a business plan.
To learn about the steps involved in launching a business and measuring the progress of the plan.
To know the importance and art of pitching a business plan.
To know about the reasons for failure of a business ...
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