9
Marketing Plan
LEARNING OBJECTIVES
To understand the importance of marketing and a market plan for start-ups.
To learn and know about, understand and apply the marketing research tools while undertaking a venture.
To know about the benefits of undertaking marketing research and applying them in the real context.
To know about the factors affecting decisions to undertake marketing research.
To understand the acceptance and potential for the introduction of a new product in the market.
To learn about the different pricing strategies and their relevance in entrepreneurial ventures.
To learn about and understand the marketing mix variables and their relevance while preparing a market plan.
To learn about the critical factors utilized in ...
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