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Start-up to Going Public
LEARNING OBJECTIVES
To know about what an IPO (initial public offering) is.
To understand the relevance of when and why to go for an IPO.
To know about the steps involved in the issue of an IPO.
To learn about the advantages and disadvantages of issuing an IPO.
To know about the different categories of investors in the market.
To know about the different criteria that are used for the selection of intermediaries to the IPO.
To learn about prominent marketing strategies for coming up with an IPO.
Gordon Earle Moore, Co-founder, Intel Corporation
There is such a thing as a natural-born entrepreneur, for whom the entrepreneurial urge drives everything, and who can make a business out of almost anything. But ...
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