Acknowledgements

I thank all those who have helped, encouraged and supported me all through this project. My institution, Karnataka Law Society; Institute of Management Education and Research and its management; my publishers, Pearson Education and their editorial team; and the panel of reviewers for their constructive suggestions, which has added value to this book. I also thank all the entrepreneurs, who have contributed by giving the required information. I thank my colleagues, student friends and my immediate family, my husband Manoj Charantimath and my son Amit for their support.

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Suggestions, reviews, comments and observations from the readers are most welcome in an effort to improve later editions of this book. Please contact me ...

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