Strategic Management in Small Business



Dyan Mandira of a Business Ashram, in Karnataka, India. Shown in picture is the statue of Swamy Vivekananda, who is known for value systems. The business strategies are derived from vision and mission statements of an enterprise.

“Business is like a war in one respect. If its grand strategy is correct, any number of tactical errors can be made and yet the enterprises prove successful.”


—Robert E. Wood

Learning Objectives

  • To identify the phases in the organisation life cycle and organisation renewal cycle

  • To understand the importance and process of strategic management

  • To identify the essence of ...

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