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Marketing Management in Small Business
Entrepreneurs from Tamil Nadu, participating in a trade exhibition. These entrepreneus are marketing their products/services in the exhibition.
“The Customer is the most important person in our organization. He is not dependent on us. We are dependent on him … He is doing a favour by giving us an opportunity to do so.”
—Mahatma Gandhi
Learning Objectives
To understand the importance of marketing in SSI
To identify the common marketing problems faced by SSI
To identify the marketing process of SSI
To understand the significance of service marketing
To identify the prevailing export environment ...
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