Chapter 2
Entrepreneurship in the 21st Century
IN THIS CHAPTER
Considering the boom and bust impact of the 2020s
Understanding the global entrepreneurship picture in a nutshell
Exploring current big trends and how entrepreneurship has changed
Taking advantage of the digital world
One thing we can say about the 21st Century so far is that every business needs to prepare for change. One could argue that the business environment is always changing — that’s true. But in the 2020s, technology is driving enormous changes at an exponential pace, and those changes are likely to continue for some time. That is no exaggeration. Here are just a few of the technologies that didn’t exist ten years ago and are now ubiquitous.
- Smart assistants (Siri, Amazon Echo)
- Smart watches
- Oculus Rift (virtual reality)
- Slack
- Tablet computers
We’re so used to these applications, we’ve forgotten that their adoption happened very quickly, much faster than what you might normally see for new technology. We haven’t seen this much rapid change since the Industrial Revolution and the introduction of the assembly ...
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