Chapter 10
Getting Solutions to Customers: The Supply Chain
IN THIS CHAPTER
Understanding supply chains
Outsourcing your logistics function
Using your distribution strategy to compete for markets
Sorting out the consumer and industrial channels
Monitoring your channels
In 2022, everyone learned what a supply chain is and what can happen when a supply chain is disrupted. The things you purchased online don’t arrive when they’re supposed to, if at all. Store shelves are empty of necessities like food. Supply chains are so tightly configured that relatively minor delays upstream in the channel compound to become serious issues downstream. This chapter examines the major aspects of the supply chain and looks at how to think about your supply chain strategically. After all, it’s important that you get your solutions to your customers as quickly and reliably as possible.
Understanding Supply Chains, Logistics, and Distribution Channels
Let’s start by distinguishing a supply chain from ...
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