Chapter 16
Planning for Growth
IN THIS CHAPTER
Understanding the factors that affect growth
Growing within a given market
Growing within a given industry
Moving outside your industry
Going global
Growing as a high-tech company
Moving into the managerial mode
If you’re thinking the birth of a company and its early stages are the most perilous, I have news for you. They’re not. I say that because if you plan for the launch of your business and do all of the things we’ve talked about in other chapters of this book, you better your odds for success. Moreover, you’ll likely set your business up for rapid growth. Growth causes the kinds of problems that make the startup phase look relatively easy by comparison. One reason is that the problems associated with growth can be difficult to predict. ...
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