Chapter 1How This Book Can Help You

Great entrepreneurs don't write great books. In fact, they don't write many books at all. Neither fact is surprising. Successful entrepreneurs are typically too busy innovating to write down much of anything. And on those rare occasions when they attempt to create a book, it is filled with what they did and not with what led to their innovative idea in the first place. As a rule, accomplished entrepreneurs are not particularly introspective.

So if we want to know what makes entrepreneurs successful—in order to improve our own companies, whether we work for a huge corporation or our own start-up, or even if we are just thinking about going out on our own—we need to study them. And that is exactly what I have ...

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