February 2012
Beginner
672 pages
17h 47m
English
book
Entrepreneurship Lessons for Success (Collection)
by Edward D. Hess Bruce Barringer Charles F. Goetz, R. Duane Ireland, Wes Moss
Content preview from Entrepreneurship Lessons for Success (Collection)
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Truth 8. A make-it or break-it issue: Selecting an idea that can be sold into a niche market
One rule of thumb that you should adhere to when searching for a business idea is to select an idea that you can sell into a niche market.
A niche market is a place within a larger market segment that represents a narrow group of customers with similar interests and needs. For a new business, selling into a niche market is crucial for at least two reasons. First, it allows a firm to establish itself within an industry without competing against major participants head on. Second, a niche strategy allows a firm to focus on serving a specialized market well instead of trying to be everything to everybody in a broad market, which is nearly impossible ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.