© Mike Pell 2017
M. PellEnvisioning Hologramshttps://doi.org/10.1007/978-1-4842-2749-7_2

2. Why is Holographic Design So Challenging?

M. Pell1 
(1)
Woodinville, Washington, USA
 

We think holograms already exist.

They’re in our favorite movies, television shows, books, and videos. They have conversations with us, respond to our commands, and provide insightful data without us even asking. We interact with them as if they were flesh and bone, yet they retain that ephemeral quality. Holograms are an expected part of our future. And that’s precisely the problem.

Don’t tell anyone, but holograms aren’t real.

High Expectations

Given holograms are so prevalent throughout modern entertainment, we collectively hold a very high bar for what feels right when ...

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