CHAPTER 13The Content Marketing Mission Statement

I cannot give you the formula for success,but I can give you the formula for failure, which is:Try to please everybody.

HERBERT B. SWOPE, AMERICAN JOURNALIST

In the dining room of our house, there is a mission statement on the wall. I refer to it often. So do my two boys, now ages 10 and 12.

The mission statement is our family purpose. It’s what we strive to be today and into the future. I believe that mission statement has been crucial to our family’s success and happiness.

Here is what it says.

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