Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

CHAPTER 13The Content Marketing Mission Statement

I cannot give you the formula for success,but I can give you the formula for failure, which is:Try to please everybody.

HERBERT B. SWOPE, AMERICAN JOURNALIST

In the dining room of our house, there is a mission statement on the wall. I refer to it often. So do my two boys, now ages 10 and 12.

The mission statement is our family purpose. It’s what we strive to be today and into the future. I believe that mission statement has been crucial to our family’s success and happiness.

Here is what it says.

THE PULIZZI MISSION

As Pulizzis, we hold true the following with ongoing purpose and action:

• We thank God every day for our blessings, even on days when we are challenged or face hardships.

• We