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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

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CHAPTER 19The Content Platform

Expect the best. Prepare for the worst.Capitalize on what comes.

ZIG ZIGLAR

Michael Hyatt, author of Platform: Get Noticed in a Noisy World, says, “Without a platform—something that enables you to get seen and heard—you don’t have a chance. Having an awesome product, an outstanding service, or a compelling cause is no longer enough.”

Of course, your content platform can be built a number of different ways: as a website, blog, Twitter presence, Facebook page, a print book, an e-newsletter, and more. Although some may disagree with me, I believe there is one true way to build your platform with content: by owning it.

Sonia Simone from Copyblogger says it best: “Don’t build on rented land.” Yes, you can create a following ...

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