Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

CHAPTER 21Social Media for Content Marketing

If things seem under control,you’re just not going fast enough.

MARIO ANDRETTI

Social media promotion is critical to online content marketing success today. No content marketing strategy is complete without a strong social media strategy. As Jay Baer says, social media is the fuel to set your content on fire.

According to a 2013 report from CMI and MarketingProfs, B2B marketers use an average of five social media channels to distribute content, whereas B2C marketers use four. Whether you’re just getting started with social media or looking to fine-tune your plan, this chapter is for you.

Over the course of this chapter, we’ll examine:

• Social networks such as Facebook, Twitter, Google+, and LinkedIn ...