O'Reilly logo

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 23Leveraging a Social Influencer Model for Content Marketing

If it ain’t broke, break it(or someone else will break it for you).

TOM PETERS

As of February 2013, the Content Marketing Institute site averaged 130,000 unique visitors per month, almost 300,000 pageviews, and over 40,000 e-mail newsletter subscribers (both daily and weekly). In each category, this is double our performance from 2012, and almost all of our revenue at CMI, in one way or another, can be traced to a CMI blog post.

CMI’s daily blog content deserves the lion’s share of credit for these results. For the past year, CMI published one blog post per day, seven days a week, every day of the year. That’s 365 total pieces of content. Three hundred of those pieces of content ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required