CHAPTER 7
Content Is the Asset; Subscription Is the Goal
BY JOE PULIZZI
Champions keep playing until they get it right.
BILLIE JEAN KING
My favorite Michael Jordan/Nike commercial came out toward the end of his career. It’s a 30-second spot of Jordan getting out of his car, walking past photographers, and going out a door. There’s no flash and no game-winning shot. It’s just Michael . . . and then you hear his voice.
“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times, I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”
The one thing that most people take from this commercial is that you have to try in order to succeed. ...
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