CHAPTER 9

Defining the Engagement Cycle

BY BRIAN PIPER

They always say time changes things, but you actually have to change them yourself.

ANDY WARHOL

Creating an engagement cycle for your content is incredibly difficult. Most smaller businesses never even try to tackle it at all. But it’s important . . . very important.

DOES ANYONE CARE ABOUT YOUR SALES PROCESS?

Simply put, the engagement cycle is a combination of your internal sales process and your definition of the customer’s buying cycle. If your goal is to (try to) deliver the right content at the right time for your customers and subscribers, you need to understand how both work together in harmony. Without a defined engagement cycle, you are just creating lots of content and hoping for ...

Get Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.