CHAPTER 19
Alternative Content Promotion Techniques
BY JOE PULIZZI
What you do makes a difference, and you have to decide what kind of difference you want to make.
JANE GOODALL
It’s amazing how many marketers and businesses create their content, send out a few tweets about it, and then stop. As you develop any content, part of that plan needs to be how you are going to get that content into the hands of new and current customers—and how to market it. The marketing of your content is perhaps the most important part of the content marketing process. Why? As Gilad de Vries from Outbrain says, “If you create great content, but no one reads it, did you create great [epic] content?”
Content is created to be consumed. If it is not and it doesn’t accomplish ...
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