March 2023
Intermediate to advanced
384 pages
8h 36m
English
book
Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
by Joe Pulizzi, Brian W. Piper
Content preview from Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
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CHAPTER 19
Alternative Content Promotion Techniques
BY JOE PULIZZI
What you do makes a difference, and you have to decide what kind of difference you want to make.
JANE GOODALL
It’s amazing how many marketers and businesses create their content, send out a few tweets about it, and then stop. As you develop any content, part of that plan needs to be how you are going to get that content into the hands of new and current customers—and how to market it. The marketing of your content is perhaps the most important part of the content marketing process. Why? As Gilad de Vries from Outbrain says, “If you create great content, but no one reads it, did you create great [epic] content?”
Content is created to be consumed. If it is not and it doesn’t accomplish ...