Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition

CHAPTER 22

AI and ML in Epic Content Marketing

BY BRIAN PIPER

Sometimes, I just don’t understand human behavior.

C-3PO

Between the time the first edition of this book came out 10 years ago and now, there have been big advances in artificial intelligence (AI) and machine learning (ML). Computers continue to get faster and more powerful, and they can do more now than ever before.

Many people hear the term “AI,” and they think of the movie Her or Terminator, basically, sentient computers. But what you should be thinking about is all the repetitive tasks that you do every day and the fact that computers can be taught how to do all those things for you. This is called “intelligent automation,” and this is where you should be using AI right now to ...