March 2023
Intermediate to advanced
384 pages
8h 36m
English
book
Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
by Joe Pulizzi, Brian W. Piper
Content preview from Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
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CHAPTER 22
AI and ML in Epic Content Marketing
BY BRIAN PIPER
Sometimes, I just don’t understand human behavior.
C-3PO
Between the time the first edition of this book came out 10 years ago and now, there have been big advances in artificial intelligence (AI) and machine learning (ML). Computers continue to get faster and more powerful, and they can do more now than ever before.
Many people hear the term “AI,” and they think of the movie Her or Terminator, basically, sentient computers. But what you should be thinking about is all the repetitive tasks that you do every day and the fact that computers can be taught how to do all those things for you. This is called “intelligent automation,” and this is where you should be using AI right now to ...