Skip to Content
Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
book

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition

by Joe Pulizzi, Brian W. Piper
March 2023
Intermediate to advanced
384 pages
8h 36m
English
McGraw-Hill
Content preview from Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition

CHAPTER 22

AI and ML in Epic Content Marketing

BY BRIAN PIPER

Sometimes, I just don’t understand human behavior.

C-3PO

Between the time the first edition of this book came out 10 years ago and now, there have been big advances in artificial intelligence (AI) and machine learning (ML). Computers continue to get faster and more powerful, and they can do more now than ever before.

Many people hear the term “AI,” and they think of the movie Her or Terminator, basically, sentient computers. But what you should be thinking about is all the repetitive tasks that you do every day and the fact that computers can be taught how to do all those things for you. This is called “intelligent automation,” and this is where you should be using AI right now to ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

Andrea Phillips
Storytelling with You

Storytelling with You

Cole Nussbaumer Knaflic
Storytelling with You

Storytelling with You

Cole Nussbaumer Knaflic

Publisher Resources

ISBN: 9781264775491