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Creating Equity through Media and Marketing
If bias is the thumbprint of culture on the brain, then media are the inkpad. With the advent of social media, any organization with a digital presence is part of the media ecosystem. Media are more than news and entertainment programs; they’re all the content we consume, from marketing and advertising to PR stunts and blog posts. And media are exceptionally powerful. As media scholar Christopher Bell explains in his 2015 TEDx talk,
In media studies, we spend a lot of time saying that media can’t tell us what to think, and they can’t; they’re terrible at that. But that’s not their job. Media don’t tell us what to think. Media tell us what to think about. They control the conversation, and in controlling ...
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