May 2014
Beginner to intermediate
168 pages
3h 58m
German
Content preview from Erfolgreiche PR- und Unternehmenstexte
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Kapitel 4: Werben mit Emotionen
Willst Du in guten wie in schlechten Zeiten mein Kunde sein? Werben Sie mit Emotionen.
»Der Text sitzt im Arsch«, sagte einst Paul Schuster, einer der ganz großen Schreiblehrer und Verfechter des Kreativen Schreibens. Die eigentliche Arbeit käme beim Überarbeiten, meinte er damit. Durchkämmen Sie alle Text noch einmal hinsichtlich der Frage, ob Sie jede Gelegenheit genutzt haben, um Emotionen zu erzeugen. Positive, versteht sich. Es lohnt sich. Aus der Gehirnforschung wissen wir, dass Emotionen eine große Rolle bei Lern- und Erinnerungsleistungen spielen. Auch wenn es um Erfolge geht sind sie beteiligt. Positive Gefühle ziehen positive Ergebnisse ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.