The third classical marketing concept is the bell curve, which explains how markets adopt new things. I first learned about this topic from Geoffrey Moore. In fact, I had the privilege of meeting him several years ago. Spyglass flew the entire company to a resort in Arizona for a meeting and hired Moore to be the speaker. He is an even better speaker than writer.
But that's no excuse not to read his books. You must read Crossing the Chasm (Collins, 1991). This bell curve is a really important concept in marketing strategy, and I have only scratched the surface of the topic.
TUESDAY, JULY 8, 2003
The people in your market segment are divided into four groups: