7 ◼ Understanding the Quality of the Strategy Process
Overcoming the growth curse and setting a company on the path to stronger corporate strategy isn’t just about embracing an understanding of the outside world, as we discussed in chapter 6. It also necessitates a deep awareness of the strategic health of the firm. The problem is, if management is hiding the real truth about the company’s health behind a smokescreen of respectable earnings, where can the board turn to get a true gauge of its strength or fragility? How can directors assess whether the nascent problems are cyclical or structural? And are there early-warning signs that, if caught and acted on, can turn the company’s fortunes around before it’s too late?
Putting the quality of ...
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