9 ◼ Strategic Assets and Strategic Options
Assessing the strength (or otherwise) of a company’s strategic assets should be a critical and ongoing collaborative exercise for the board, CEO, and executive management team because a shared perspective on strategic assets is an essential ingredient for the strategic dialogue within a firm.
When setting a “strategic direction,” the board needs to take into account the company’s strategic assets, because any imagined future has to be rooted in the reality of what is achievable, and strategic assets provide the critical building blocks needed. And in terms of the here and now, the board and executive have to be sure that the company’s strategic assets support the near-term strategy (which the board ...
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