Index

In this index, f denotes figure.

A

abundance perspective, 73

account development and retention, 16

account leaders, 27, 35, 37, 70–71

account maps, 31, 102, 104

account plan components

about, 28, 28f

action plan, 32

goals and strategy, 32

needs mapping and team alignments, 30–32, 31f

performance dashboard, 33

profile and position, 29–30

team support, 32–33

account plan execution, 27–28, 38–39

account plan finalizing, 38

account plan structure. See structure

account plan types

about, 39f

aspirational account plans, 41–42

pursuit plans, 42–44, 121–122

strategic account plans, 39–40

tactical account plans, 40–41

account plan vision, 26–27, 78–79

account planning. See also specific topics

attitudes toward, 1, 5–7

benefits of, 8

challenges, ...

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