Chapter 20: Selling Your Application

This chapter provides a high-level overview of ways to promote your application and improve sales. It starts by advising you to hire professional sales people if you can afford to. If you can’t, the remainder of the chapter discusses promotional techniques that don’t require much marketing knowledge. Finally, the chapter describes Google’s facility for handling payments once you have converted your visitors into customers.

Determining How to Approach Sales

If you are developing your application for a large company, you should leave the selling of your product to the people who do it best: your marketing and sales departments. Team up with them, and give them a say in your App Engine application development. ...

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