SECTION 2

TOPIC 2

Fundamentals of Communicating

“It is difficult to imagine any aspect of executive workthat does not involve communicating or relating to others”

—Robert Wilson

A. Things to Know

1. Definition of Communication:

        •  It is the process of passing information and understanding from one person to another person

        •  An essential part of any correct definition makes it clear that it is a two-way interaction between two or more people

2. Goals of Communicating:

        •  To convey information and share knowledge

        •  To increase understanding

        •  To influence thinking

        •  To gain acceptance for what is said

        •  To encourage action

3. Importance of Communication:

        •  Communicating is the ...

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