Essential Facebook

15. Spreading and Monetizing Applications

This chapter describes the ways developers can help their application spread. It discusses how to seed the application with users via advertising, co-promoting, and other methods. It also goes over some of the ways that applications can generate income.

Spreading Your Application

The days of building a Facebook application and having it rocket to millions of users overnight are gone. Too many applications are vying for attention and the Platform has tightened up many of the viral channels that were exploited by early applications. In some ways, this is a blessing. Even if you have conducted exhaustive private beta tests using Sandbox mode, real-world users are likely to do things with your application ...