Security on the World Wide Web—Establishing Trust
The face-to-face and telephone-to-agent interactions that provide assurances to customers are absent on the Internet. People who shop in stores have a personal encounter with clerks. They assume the salesperson that takes their credit card is trustworthy because they see her. They know that person is authorized to take their money, debit card or credit card. People who shop on the Internet need to find a way to establish trust with the organizations with which they do business. Establishing security on the Internet will help increase its utilization for electronic commerce.
The security tools discussed next are installed in corporate servers, application service providers (ASPs), ISP servers, ...
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