September 2001
Beginner
528 pages
14h 14m
English
Content preview from Essential Guide to Telecommunications, The, Third EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Electronic Commerce and Advertising on the Web
The World Wide Web is an important element in commerce, entertainment, advertising and marketing. However, it is still in its infancy. In 2000, the dollar volume of retail products and services sold via the Internet was about 1.7% of total retail sales. This is up from 1.1% in 1999. In addition, the number of online residential users is growing. In the United States, 16 million users—58% of the population—accessed the Internet in April 2001 compared to only 6.8 million in April 2000. Email and Web surfing are the main reasons people use the Web. Web surfing influences purchase decisions. The article, “More People Went Online to Talk and Send Greetings Than Shop,” published in The New York Times On ...
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