12. Moral Intelligence for the Entrepreneur

Starting from scratch. Imagine this: You have a great business idea, eager investors, and a prime location for your new company. With every resource at your disposal, you now have the chance to realize your fondest hopes and ambitions. You also have the power to create a high-performance culture from the ground up. No legacy employees, no unnecessary bureaucracy, no history to overcome. How would you begin? Would you use your newfound power to build a company based on universal principles, with socially noble goals and a morally competent workforce? Entrepreneurs rarely launch their ventures with an explicit moral focus. They make mistakes, and the most costly missteps are frequently moral, not strategic ...

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