Chapter 13. Making Business Intelligence Work
Ask any CEO, CIO, or CFO what the number one need is for making solid business decisions, and the answer will most likely always come down to one word. Information—the right information in just the right amount at just the right time. Understanding what has happened and what is happening most certainly can help in the process of determining what to do next. This, of course, assumes two key elements about your data: quality and timeliness. Organizations today need to have real-time, visual cues that tell them how they are performing, both operationally and strategically. Reports generated after the fact mean that it’s too late to change course if there is a problem. If you can’t react fast, your competition ...
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