Alan Shalloway, CEO, Net Objectives
If you are like me, you will just skim this foreword for the series and move on, figuring there is nothing of substance here. You will miss something of value if you do.
I want you to consider with me a tale that most people know but don’t often think about. That tale illustrates what is ailing this industry. And it sets the context for why we wrote the Net Objectives Product Development Series and this particular book.
I have been doing software development since 1970. To me, it is just as fresh today as it was four decades ago. It is a never-ending source of fascination to me to contemplate how to do something better, and it is a never-ending source of ...