9 Measurement and Scaling
Measurement is an important issue in business research. We must correctly measure the concepts we are examining. Otherwise, our interpretations and conclusions will not be accurate. To ensure the accuracy of our findings, we must consider how we measure as well as whether our measures are valid and reliable.
Many examples of measurement exist in our everyday lives. College entrance examinations, employment tests, and course exams measure different concepts related to potential, ability, ...
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